What is Kombucha?
Kombucha is a fermented, slightly sour drink which has become extremely popular among those living a clean-eating lifestyle. Kombucha is made from a sweetened tea (green or black) and a beneficial culture of bacteria and yeast called “scoby”. Kombucha also has anti-bacterial properties — it is packed with antibacterial compounds, which are incredibly effective against infection-causing bacteria’s and candida yeast.
Kombucha Campaign Overview
For my campaign, I wanted to focus on how kombucha is derived from nature and is good for your overall health. I wanted the campaigns to be bright, fun and shot mainly using natural landscapes.
Synergy Mall Kombucha Billboard
Mall Billboard Overview
A lot of Synergy’s social media posts are targeted towards meditation and not only having a healthy body, but a healthy mind as well. I wanted to implement that message into the slogan and make the waterfall look as though someone is taking in a deep gulp of all natures natural remedies. It’s simple but I think it would work great at a mall near a vending machine that sells Synergy Kombucha as one of their drinks. People tend to get thirsty from walking around in the mall and shopping, so I believe the waterfall will be intriguing to those that want to cleanse their thirst and easy for them to get all those natural probiotics.
Wild Post
Wildpost Overview
Wildposting is a great way to make a statement and I wanted to incorporate bright colors into the campaign. Tapping into the diverse flavors of Synergy Kombucha, I used bright and colorful pictures of fruit to capture the audiences attention and get their taste buds watering. Kombucha is a deliciously fresh drink that many would crave on a hot day; therefore, it would be beneficial to post these up in the Summer when the weather is warmer and people are craving a cool drink. I also wanted to include something about the culture of Kombucha since Kombucha is made through a symbiotic culture, where the bacteria and yeasts co-exist in harmony.
Billboard
Billboard Overview
What inspired me with this piece was the colors. The field of poppy’s are so beautiful with their orange hues and really stand out. I thought it would be fun to use a photo from a photo shoot I shot to add a human essence to the billboard since the rest of the billboards/posters don’t include any people in it. I think my skirt and the other models dress match perfectly with the color scheme. My whole campaign is focused on the cultural and natural aspect of Kombucha, which I imagine to be very bright, bold and powerful. The Let Your Light Shine emphasizes the goodness of Kombucha